Case Study: Tujhe Dekha – One Song

Tujhe Dekha

Industry - Music
Service - Influencer Marketing

Zee Music Company is an Indian music company, a subsidiary of Zee Entertainment Enterprises Ltd. The company has captured a major chunk of market share in Bollywood music is a short span of time.

Reach

Engagements

Impressions

1M+

Reach

20M+

Impressions

1.5M+

Engagements

Campaign Objective

The campaign’s objective was to promote the song ‘Tujhe Dekha’ by Nayan Shankar in order to increase the audience base for the song. It was a song that captured the essence of love and needed the audience to connect with it.

Strategy/Execution

On boarded artistist from different segements of the entertainment industry like (dancers, actors , singers and musicians)

Each creator created a unique content that matched with the theme of the song

A variety of content were created and posted across social media.

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